Yoast.com – SEO tips and WordPress tweaks

Joost de Valk, founder of Yoast.com, is a well-known specialist in the fields of SEO (Search Engine Optimization) and WordPress & web development, and often speaks on those topics. He has spoken at conferences like Search Engine Strategies, Search Marketing Expo, SASCon, A4UExpo and WordCamps in various countries.

The website contents

Joost blogs about Analytics, Magento, Offtopic, SEO, Serverside, Social Media, Usability & Conversion, Webdesign & development and WordPress.

As you can see, his topics are covering a lot more than WordPress alone. A lot of this content is needed for developers of outstanding websites, so just click around and learn!

Yoast, the company

Joost is the founder and CEO of Yoast, which focuses on consulting in SEO, WordPress optimization and online marketing / content strategy. Current clients include companies like eBay, Facebook, RTL, Salesforce and the European Patent Office. Before he founded Yoast he worked at several online marketing agencies, advising advised companies like Conrad, KLM, Wegener, VNU and het Financieel Dagblad (the Dutch Financial Times).

Other work

Next to his work as an SEO consultant, public speaker and developer, Joost has built many a plugin for WordPress (over 3,5 million downloads) and Firefox, he hosts the weekly WordPress Podcast and blogs on WordPress and SEO.

Joost talks on the topic of SEO, blogging, search marketing (SEO en advertising), and viral- & social media marketing. In his presentations he shows, using many examples, how each online and offline company would benefit from search engine optimization and shows no company can live without it.


Benjamin de Jong writes Smart Internet Applications based on WordPress. He is active on Twitter with several Twitter accounts about WordPress and has a day job at KPN in the Netherlands where he is an IT Consultant.