Category: Marketing

Ninja Popups WordPress Plugin

ninja

Ninja Popups is a customizable popups creator for WordPress. With this plugin you can effortlessly create popups on your website for newsletter subscriptions, social follows, recommended or related items, and much more.

Popups are a fantastic way to grab readers’ attention, and Ninja Popups makes it easy to add custom popups to your website. The plugin gives you lots of great popup options that are mobile ready, fully translatable and full of features. Add popups that lock content until a reader subscribes or shares. Or add popups for special deals, discounts, or coupon codes. The possibilities are endless. One of the neatest features are the statistics Ninja Popups privudes to show you which popups are helping and which can go.

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Is your Pricing Grid hurting Conversion?

Last night I was reviewing a web site. It was a great site and I know the folks that run it. Solid stuff. But I noticed a mistake they were making. And this morning, I did a quick scan of some of the sites I worked on last year, and guess what? I had made the same mistake.

Before I walk thru it, let me highlight how I caught it. We’ve all been to sites that show us the pricing comparisons of various plans, right?

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Do the words “WordPress Marketing Automation” go together?

About a decade ago I worked with a startup that was building software that ran on kiosks in the mall. Who knows, maybe you played one of our little games.

It was the first time I learned of behavioral segmentation. You see, in the enterprise software game you don’t hear the request to track behavior for the purposes of making an offer. Instead, you hear about tracking behavior so they can fire people. That’s a different kind of behavioral segmentation and the only thing I was aware of.

Anyway, this software ran on kiosks in malls and in Target stores. You’d see the kiosk, play some flash games, and at the end, you’d win some coupons. Of course the trick was that as you played games, you were telling the software more and more about you, and that’s what drove the offers that would be displayed.

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Third Places & Your Blog

Equal

A third place is a leveling place. It’s where everyone’s equal. Think beer gardens. No one cares what kind of watch you’re wearing, how nice your shoes are, or what you’re drinking (just don’t order cranberry juice).

It’s more than just a leveling place. It’s where crowds gather. They meet to talk. First places (home) and second places (work) can end up isolating us. Third places unite us.

So let me ask you this….

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More Thoughts on Pricing

Dollar Smile

Whether it was the sixty seven comments on my last pricing post, or the fact that it spawned two more articles from others about WordPress plugin prices, it’s clear that pricing is not only a hot topic but a challenging one.

Phil makes the case that you need to price for value – and he’s right. Unfortunately, the challenge is that no two people are alike, and they don’t all value things equally. This is the challenge that Jeff highlights when he mentions that he would hate to see Gravity Forms raise their single site license to a higher rate.

He’s highlighting that the value of the plugin is different if you’re an end user with a single site, compared to a serious developer creating tons of sites using this plugin on all of them.

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Passive Income Strategies aren’t very Passive

Not all of you spent late nights like me watching television. Not all of you watched infomercials that made incredible promises that sounded too good to be true. And not all of you had that deep desire, going way back, to be rich and “make it” in today’s world.

Sure you can create a membership site. You can even attach it to an e-commerce site and collect money while you sleep. So in that sense, you can make money while you sleep. But there’s more to that story…isn’t there?

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How to Add Facebook Recommendation Bar in WordPress

Facebook is the largest social networking website in the world. This is why many websites integrate with Facebook in various different ways such as by adding a facebook like box, facebook comments, facebook like button, and facebook send button. Many websites claim that by adding these social elements they were able to increase user engagement. In this article, we will show you how to add facebook recommendation bar in WordPress, so you can further increase the engagement on your site. Facebook recommendation bar adds a like button at the bottom of the screen which expands as a user scroll downs and show them articles they might want to read on your website.

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Best Practices in Conversion Rate Optimization Aren’t Always Best

Conversion Rate Optimization

Intuition: it’s really a wonderful thing. Sometimes it can ‘show us the way’ and will lead us to make the right decisions. But sometimes, it’s so flawed that we wonder how we could ever have made that choice. The key to making the right decisions is not to ask whether or not to listen to your intuition, but to know when you should (not) trust it.

Conversion rate optimization is one of those cases where your guts can lead you astray. Today we’ll explore some examples of some counter-intuitive findings in CRO where best practices weren’t always ‘best’.

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How Content Marketing Helped the Businesses of Famous Web Designers

Content Marketing

Are you missing out on the benefits of content marketing? Most likely yes, you are.

Does it even actually work as good as everyone is saying it does? No, content marketing works even better than what you have heard about it.

As long as you use it wisely and don’t shoot blind. So here are four guys from the web and graphic design industry who will make your doubts disappear.

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Best A/B Split Testing Plugins for WordPress

If you are a person who is learning about internet marketing for the first time, then you probably have read your share of articles, books, blogs on the topic. One phrase that you might have heard about with regards to marketing your site or your pay per click campaign, is called split testing. It might sound complicated, but it’s not only very easy to implement, but it’s also very smart to implement split testing. Split testing in short is a method of testing out what is working in your marketing campaign, while identifying what isn’t working. This saves you lots of time, money and frustration. You can stop using the same marketing tactics that aren’t working for you while you implement what is working, and build upon the working methods.

You can split test on an image, title, or entire paragraphs of content. Actually, you can do A/B testing on any part of your page.

It’s clear that a plugin that automates a part or all of these tasks would be very helpful. Thankfully, we have some good plugins to choose from.

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